Ray-Ban Wholesale

Ray-Ban Wholesale — The Brand That Sells Itself

Ray-Ban doesn’t need an introduction. It needs restocking. That’s the reality for any sunglasses retailer who carries the brand — Aviators and Wayfarers move with a consistency that no other eyewear brand can match. Luxottica’s distribution machine keeps the brand visible in every market segment, from airport duty-free to independent optical shops, and the wholesale opportunity remains one of the best in the eyewear industry.

Aviator: The Default

The RB3025 Aviator is the single most recognized sunglass design in history. Gold frame, G-15 green lens — that’s the reference everyone pictures. It’s been in continuous production since 1937, and Luxottica hasn’t needed to redesign it because there’s nothing to fix. At wholesale, the Aviator is your lowest-risk SKU. It sells year-round, doesn’t go out of style, and customers don’t ask for discounts because they already know the price.

The crystal (glass) G-15 lens is a genuine differentiator. It’s heavier than polycarbonate alternatives, but the optical clarity is noticeably better. Customers who’ve worn G-15 don’t go back. For dealers, that means fewer returns and more repeat purchases.

Wayfarer: Volume King

If Aviator is the icon, Wayfarer is the volume play. The RB2140 Original Wayfarer and RB2132 New Wayfarer together account for more unit sales than any other sunglass model family on the planet. The New Wayfarer (RB2132) with its slightly smaller frame and softer angle has broader face compatibility, which makes it the safer retail stock choice.

Black frame with green G-15 lens is the bestseller. Tortoise with brown gradient is second. Between those two colorways, you cover roughly 70% of Wayfarer demand. Stock those first, then branch into matte black and polarized variants once you’ve established velocity.

Clubmaster: The Margin Play

Clubmaster (RB3016) sits between Aviator and Wayfarer in price but punches above both in perceived value. The browline acetate-and-metal construction looks more expensive than it is, which gives retailers room to position it as a premium pick. Customers choosing between Wayfarer and Clubmaster usually go Clubmaster — and the wholesale margin is better.

The Clubmaster Metal (RB3716) is worth stocking alongside the classic. Full metal construction appeals to customers who want the Clubmaster silhouette without the acetate maintenance.

Justin and Round Metal: The Supporting Cast

Justin (RB4165) is Ray-Ban’s answer to the price-conscious buyer. Rubber-finish frame, lightweight, under $100 retail in most markets. It won’t win design awards, but it moves units at a price point that gets foot traffic into your store. Think of Justin as your entry-level gateway — customers start here, come back for Wayfarer.

Round Metal (RB3447) serves the fashion-forward segment. John Lennon association still drives search traffic. It’s not a volume play, but it fills a display gap and attracts a demographic that other Ray-Ban models don’t reach.

Why Ray-Ban Wholesale Works in 2026

The sunglasses market has more brands competing for shelf space than ever. Korean indie brands, DTC startups, influencer collaborations — they all come and go. Ray-Ban stays. Luxottica’s retail infrastructure means the brand has permanent visibility, and that visibility translates directly to customer demand at your counter.

The wholesale-to-MSRP spread on Ray-Ban is healthy. Not the highest in eyewear — Gentle Monster and Prada offer better per-unit margins — but the velocity makes up for it. A Ray-Ban that sits on your shelf for two weeks generates more annual profit than a luxury pair that sits for three months.

We carry the full current-production catalog. Popular references stay in stock. Seasonal colorways and limited collaborations we flag as soon as they drop. Register for pricing — no games, no quotes, no waiting.