Oakley Wholesale

Oakley Wholesale — Sport Performance Eyewear That Outsells the Competition

Oakley owns the sport sunglasses market. Not figuratively — literally. In cycling, running, golf, baseball, and tactical/military applications, Oakley’s market share is dominant. Prizm lens technology gave them a genuine performance advantage that competitors haven’t matched, and Luxottica’s distribution scale ensures availability that smaller sport brands can’t compete with. For dealers serving active and outdoor demographics, Oakley is non-negotiable inventory.

Prizm: The Technology That Sells Itself

Prizm lens technology is the single most important product development in sport eyewear in the last decade. Unlike generic tinted lenses that just darken your view, Prizm selectively filters specific wavelengths to enhance contrast and color in targeted environments. Prizm Road makes road surface details pop. Prizm Trail enhances greens and browns for terrain visibility. Prizm Golf boosts contrast against the sky to track ball flight.

This isn’t marketing speak — the performance difference is perceptible. Cyclists who switch from standard lenses to Prizm Road report seeing road hazards and surface changes they previously missed. Golfers using Prizm Golf can track ball flight against overcast skies. This real-world performance is why Oakley can charge a premium over competitors and why customers specifically request Prizm by name.

For dealers, Prizm creates a built-in upsell path. Customer walks in for basic Oakley sunglasses, you demonstrate Prizm, they leave with a higher-ticket pair. The education sells itself — most retailers keep a Prizm demo lens or comparison card at the display.

Holbrook: The Volume Machine

Holbrook is to Oakley what Wayfarer is to Ray-Ban — the lifestyle crossover that sells to everyone, not just athletes. The design is clean enough for casual wear but carries Oakley’s performance credibility. Matte black with Prizm Black lens is the bestselling reference. Polished black with Prizm Grey is second.

Holbrook moves year-round with no seasonal dependency. It’s your base Oakley SKU — the one that fills your display case and generates consistent turnover. Stock the top 3-4 colorways, keep 2-3 units of each, and reorder monthly.

The Holbrook XL (larger fit), Holbrook Metal (premium construction), and Holbrook Mix (metal-acetate hybrid) extend the family for dealers who want depth without expanding into entirely new model lines.

Frogskins: The Heritage Play

Frogskins date back to 1985 — Oakley’s original lifestyle frame before they were known primarily as a sport brand. The retro-nostalgic appeal drives a different customer than Holbrook: younger, more fashion-conscious, interested in colorways and limited editions.

Frogskins are Oakley’s most collaboratively creative model. Limited colorways, artist editions, and brand partnerships drop regularly. For dealers, Frogskins limited editions create traffic spikes and social media opportunities that bread-and-butter Holbrook sales don’t generate.

Sutro and Radar EV: The Performance Line

Sutro — The large-shield lens design that crossed over from cycling to fashion. Originally designed for road cyclists, Sutro’s dramatic silhouette got adopted by streetwear and fashion-forward customers. It’s Oakley’s current “it” model on social media. Stock both the standard Sutro and Sutro Lite (smaller face fit).

Radar EV Path — The definitive cycling sunglass. Oakley sponsors more professional cycling teams than any other eyewear brand, and Radar EV is what the peloton wears. For dealers near cycling communities or bike shops, Radar EV in Prizm Road is must-have inventory.

Flak 2.0 and Sport Specific

Flak 2.0 XL is the multi-sport workhorse — running, training, hiking, everyday active use. It’s less specialized than Radar EV but more versatile. Dealers who serve a general active demographic rather than a specific sport community should prioritize Flak over Radar.

Why Oakley Wholesale in 2026

The outdoor and active lifestyle market continues to expand. Post-pandemic habits — more cycling, running, hiking, outdoor recreation — have become permanent behavioral shifts. Oakley is positioned at the center of this trend with a brand that athletes trust and lifestyle customers aspire to.

Oakley’s wholesale pricing through us offers healthy margins, especially on Prizm-equipped models. The brand’s no-discount retail culture means your margin is protected — customers expect to pay full price for Oakley performance eyewear.

We carry the full current catalog including lifestyle, sport, and prescription-ready frames. Register for pricing.